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TOMA (You want this!)

Monday Apr 16th, 2018

In marketing, there is an acronym that is often used in strategy: TOMA which stands for Top of Mind Awareness. This term describes the brand, or product, that comes to mind when a consumer thinks of a particular industry or category.

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Follow Up

Monday Apr 9th, 2018

Follow up is a function of everyday business and a vital tool in building and maintaining relationships, but even the most accomplished professional can struggle with following up.

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Tell Me How I Can Help

Monday Apr 2nd, 2018

In our work with clients, we have processes that help them prioritize their activities. One such tool is the creation of a funnel - some may call it a pipeline, for some, it's a fire hose, but I prefer to envision a systematic way to welcome many clients into your business.

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What Are You Waiting For?

Monday Mar 26th, 2018

Listen closely to the people around you and listen to how often you hear these words: Someday, I’m going to (fill in the blank). The intention in that phrase can range anywhere from short term goals, to unfulfilled wishes and ambitions.

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It's Just What You Do

Monday Mar 19th, 2018

In our work with clients, I am constantly amazed at how people take themselves, and their work, for granted. When I compliment their work, I hear the phrase, “Well, it’s just what I do.”

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The Winning Team

Tuesday Mar 13th, 2018

The dictionary defines the word team as such: a group of people who come together to achieve a common goal. Consider this definition as you look at your team.

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Play to Your Strengths

Monday Mar 5th, 2018

There’s no one in the world exactly like you. (Does this sound like something that your mother would say?)

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The Eye of the Hurricane

Monday Feb 26th, 2018

I recently had a client mention to me that she felt like she was in the eye of a hurricane, that everything around her was going too fast and she didn’t have control.

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Tuesday Feb 20th, 2018

Business growth seems easy for some. How do some businesses thrive seemingly effortlessly while you feel as though you struggle a bit more that necessary?

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Time, Use it Wisely

Monday Feb 12th, 2018

How do people reach great levels of success, consistently meet and exceed their goals, make their brands come to the top of their clients' minds on a regular basis?

Niche Team, LLC