You may have heard me reference a presentation in which someone described the difference in how women and men think and process information.
The speaker said that men have a series of boxes in their brains, and each box holds information about a specific topic: career, family, friends, hobbies, sports, car, etc. When a conversation centers on a specific topic, their brains accesses the corresponding box and all the information pertaining to that subject.
Women, on the other hand, have a series of wiring in which topics are all linked to one another, resulting in a massive web of interconnectivity. Their brains approach situations with an understanding of complexity, and the goal is developing the best response to the situation.
The analogy is a great way to explain one of the biggest differences between men and women. Women connect everything when making choices for themselves, their families, their friends, and all that they value.
Why is a women’s way of thinking an advantage?
They apply the concept of “relationships” in all situations. The relationships of all of the processes at work. The relationships of decisions and the impacts that affect their homes and families. They understand that things rarely occur at random.
Consider how valuable this approach is to a women’s clients. It’s not purely about transactions; it’s about people. It’s about knowing what clients want, what they need, and what they think about, and, then, developing a process to get them where they want and need to be.
Women ask great questions. They know that in order to help, they must first understand. Women excel in soft skills, helping their clients feel valued and heard. They know that caring isn’t unprofessional.
There are now multitudes of articles and seminars regarding the importance of building relationships instead of tallying transactions. To me, that seems silly. It has always been about relationships. When people matter, the numbers follow. If you haven’t used this way of thinking in your business, give it a try.
This week, think like a woman, and success will follow.