Referrals. We all LOVE them. Individuals and businesses come to US rather than us having to continually market ourselves to THEM. More importantly, referrals are the product of another person's positive opinion of us and an affirmation that we are doing high-quality work.
We often work tirelessly to accomplish our goals. The process may be long, difficult, and filled with many challenges, but when our hard work begins to pay off, we don’t believe that the “great thing” is really happening.